We can easily observe the difference between the communication designs rendered by premium brands and non-premium brands, the designers of GUCCI or any other premium brand heavily leverage info-graphic elements, typography, space, intuitive user experience and readability to increase engagement and build strong brand image.
If you want to create brand awareness then keep it simple. choose a beautiful background image, then align your company tagline along with a short message that can deliver product/brand information in a subtle and interactive way so that it can attract people and then slowly move the audience towards call to action.
Post documentation and conceptualization process, jaw down the promotional content and apply few fonts and try to match it properly with the logo and the background, even you have to be very careful for choosing the font color and a wrong choice can make the whole design look like a mess, so in simple term align the promotional and functional content properly giving them enough space to breath and manifest their respective importance to the end user.
What i have seen after analyzing multiple big brands is that they also make lots of designing and alignment mess, So if you wanna evade this try to keep a good balance between aesthetics and promotional information .
THE CONTENT HAS TO ALIGNED PROPERLY KEEPING THE MOST IMPORTANT LINE WITH A BIGGER FONT, THAN THE SECOND PRIORITY LINE WITH A SMALLER FONT AND GRADUALLY REDUCING THE FONT SIZE TILL IT LOOKS WELL-ALIGNED & SYMMETRICAL. ALWAYS GIVE ENOUGH SPACE TO EACH ELEMENT SO THAT IT CAN BREATHE AND MANIFEST EFFECTIVELY.
Indian billboards and hoarding are filled with non-creative and boring content , this is due to poorly designed templates, alignment issues and information overload. Brands like OLX, COca cola etc have actually found an effective way to connect with the audience via effectively leveraging both low frequency and high frequency media types to gain traction and build brand loyalty.
NOTE : keep those amazing communication designs that motivates you to buy, build a third party portfolio of all the designs you like and observe and learn like an artist, and try to match it with your designs so that you can measure your progress.
Don’t overcrowd the designs with lots of elements because it will reduce readability and hence it will reduce engagement rate drastically, most of the time people are not interested in the product information because it is lot of reading for no freaking reason so instead of creating a big complex designs with lots of text layers, keep it simple by understanding your target audience sets and designing one set of collateral for each set as ONE SIZE FITS ALL NEVER WORKS,
So if you can design artistic poster or flyer with higher readability, beautiful illustrative elements, icons, HD stock image and place all that in a responsive template by giving proper space to each element and configuring the color scheme in tandem with the elements, the mock up with definitely look apt and presentable.
This approach will help you engage a diverse set of audience and then drive them towards an enhanced digital experience which can trigger profitable customer actions.
BILLBOARDS /HOARDING / FLYERS / POSTERS etc are the main distribution channels in OOH campaigns so by carefully analyzing the media types ie the size, location, height, traffic density, material and other vital factors render designs for each set of distribution channel so that each design can create impact.
Its better to keep it simple and cool, as aesthetics plays a very important role in communication design, developing high quality functional, promotional, call to action content is also very important, so while designing all these things , all the design elements have to be balanced properly in order to render HQ communication designs that can connect with the Targeted Audience.